Infiniti’s all-new Q50 performance saloon will start from 27,950 when it goes on sale in the UK later this year, the Nissan-owned luxury performance manufacturer has confirmed.

It has also announced the new Q50 will come as standard with sector-unique technology that will automatically profile the car to an individual driver’s preferences simply by unlocking the door…

The sub-28k price will get you behind the wheel of the entry-level Q50 2.2-litre SE, which offers 17-inch alloy wheels, Scratch-shield paint, dual-zone climate control, cruise control, keyless entry and rear view camera.

Moving up a level, the Premium trim starts at 30,250 and adds heated leather seats and a choice of interior trim options. Next up is Sport specification, which for 32,720 offers a redesigned front bumper, LED headlamps and daytime running lights, larger 19-inch alloys, aluminium trim and Infiniti’s controversial new steer-by-wire Direct Adaptive Steering.

Top of the Q50 tree is the 40,000 Q50S Hybrid, which boasts a 3.5-litre V6 engine capable of accelerating the car from 0-62mph in 5.1 seconds. While in electric mode, an external noise system is fitted to warn pedestrians that the Q50 is approaching.
So, the prices are interesting… but it’s the Q50′s level of personalisation that really catches our eye.

They say an elephant never forgets, but as it turns out, neither does the Infiniti Q50. Thanks to the snappily titled “My car knows me” function, the Q50 will remember the personal settings for up to four people.

This includes three registered owners and one guest, covering the areas of “life on board, dynamic performance and safety technology.”

In short, this means that, aside from the slightly unnerving fact the car welcomes you by name, it will also remember your seat position, favoured cabin temperature and routes home – it will even display photographs of your friends and family.

It’s all thanks to an advanced intelligent i-Key, which gives access to 96 selectable settings across 10 functions, apparently opening up billions of different permutations for personalisation.

Each of the two i-Keys supplied with the Q50 stores personal settings for two different drivers. The information is then saved automatically and can be updated or deleted on the car’s touchscreen infotainment display.

The driver can select the ‘Personal’ option to choose his or her desired engine performance, transmission response and the weight of the steer-by-wire Direct Adaptive Steering System. It also extends to the electronic safety devices, presumably meaning that another driver can’t get in only to find all the stability aids have been switched off.

We could go on, but describing the “billions” of personalisation options would make for an incredibly dull news update. But if we tell you that the smallest details are covered – such as whether sir would like a digital or analogue clock – we think you’ll grasp what’s available. More information about the program is available on the web site at

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